I’ve been interested in buying a Jawbone 3 activity monitor for a while and have endured several postponed launches in Switzerland. Imagine my frustration, therefore, when my wife forwarded me an e-mail announcing the Jawbone 4 in the US. The e-mail consisted of just two sentences, the first of which was “Now when you have your hands full with kids, groceries and a mind full of to-do’s for today, you can simply tap to pay at merchants which Accept American Express contactless payments.”
Note the clear targeting of women. There is no mention of juggling agendas or paying for a quick coffee on the way to your next meeting; nor any allusion to any confirmations of sporting prowess and athleticism that you might want to share with your peers. No, just kids and groceries…
With women such a clear target audience for wearable technology, it begs the question whether Hamilton Replica watch brands are shooting wide of the mark by pitching their first smart watches exclusively at men (with the sole exception of Alpina, which has a ladies collection of four reduced-size, diamond-set versions of its gents’ model).
Since the only Swiss Made brand to have wearable technology, rather than a smart watch, arriving on the market is Montblanc, with its e-Strap hitting stores right now, I put the question directly to Alexander Schmiedt, who heads up the brand’s watchmaking division. “It’s a valid point,” he says, “because the whole idea of having the e-strap is to combine it with other models in the collection. If we can find an aesthetic fit, we could imagine combining the e-strap with a ladies’ Hublot Replica watch.”
© WorldTempus /Paul O’Neil
Smart watch or smart strap?
Montblanc seem to have hit upon a promising idea with their e-Strap. It is not tied to the watch, so you can wear it on any watch that can accommodate the extreme leather NATO strap to which it is attached (or even remove the module and attach it to any type of strap), although Montblanc are understandably bundling it with their new TimeWalker Urban Speed Chronograph for the launch. After all, do people really want a smart watch? “Since other watch brands have now launched their smart watches, we have even more interest as people realize that the e-strap is unique,” explains Alexander Schmiedt. “We are not trying to put a smart thing in a Piaget Replica watch which means that the watch will be obsolete or old-fashioned after a year.”
Montblanc TimeWalker Urban Speed Chronograph.
© WorldTempus / Paul O’Neil
What about Big Brother?
In the great smart Omega Replica UK watch debate, surprisingly little attention seems to have been given to the subject of privacy. Wearable technology collects a wealth of personal information that marketers are eager to get their hands on. After all, wearable objects are even more intimate with us than our mobile phones, which already collect humungous amounts of data about us. How long will it be, for example, before an insomniac is bombarded with advertising for sleeping pills based on the recordings of their sleep patterns?